Our Story

About Divyaum

We are India’s only platform that strives to revive Sanatan by sharing its wisdom, teaching, and gyaan through content, puja, astrology and products to millions of homes across the world.

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2025Founded

Who We Are

Bringing Sanatan to Your Home

Divyaum is founded on the fundamental belief that every individual merits access to divine grace, irrespective of their geographical location.

In 2025, the founding members endeavoured to establish a platform grounded in the tenets of Sanatan wisdom and legacy, respecting the sanctity of ancient rituals while leveraging contemporary technology.

Currently, we are recognised as India's most trusted online platform, curating content, collaborating with pandits and temples, and committed communities to provide authentic spiritual experiences directly to one's residence.

Organic and bambooless products
Multiple temples, multiple poojas
Top-of-the-line astrologers
Well-known Acharyas for exclusive poojas

Why We Exist

ShraddhaSamarpanShakti

These are not just words, but are the pillars of a life lived with purpose.

In every bead, every flame, every sacred mantra chanted, every ahuti offered, we bring to you the 5000 years of Sanatan wisdom and legacy. Welcome to Divyaum. Where Sanatan is not the past. It is how you begin today.

Why we exist at Divyaum

United Sanatan World

Sanatan Dharma was never meant to be a Sunday ritual or a festive obligation. It was meant to be the very rhythm of your life — woven into how you wake, how you work, how you love, how you breathe.

More than just a store

A sacred bridge between the life you are living and the life Sanatan calls you toward — where devotion is not an event but a daily act.

To preserve what is eternal

To make the sacred accessible. To bring the Sanatan way of living back — not as nostalgia, but as a living, breathing truth for today.

Community building

Building a global community of Sanatanis united by faith and shared values.

Truth be told

Verified and lab-tested products, experienced Acharyas and Pandits, organic and bamboo-free dhoops and havan cups and more to help you lead a better life.

Our Mission

8 Pillars

These eight commitments guide every decision we make and every service we offer.

01

Preserve Sacred Traditions

Document and digitize centuries-old pooja vidhi so future generations can connect with their roots.

02

Empower Pandits

Create sustainable livelihoods for qualified priests by connecting them with devotees worldwide.

03

Make Spirituality Accessible

Remove geographical barriers so every Hindu family — wherever they are — can participate in sacred rituals.

04

Support Temples

Channel resources and donations to help temples thrive, maintain their heritage, and serve communities.

05

Harness Technology for Dharma

Build world-class digital infrastructure that serves the spiritual ecosystem with care and reverence.

06

Build Global Sangha

Foster a worldwide community of devotees, scholars, and spiritual seekers grounded in Sanatana Dharma.

07

Educate & Inspire

Offer learning resources about Hindu philosophy, rituals, and their timeless relevance in modern life.

08

Ensure Quality & Trust

Maintain rigorous standards for every pandit, every ritual, and every experience on our platform.

The Founders

The Minds Behind the Mission

Dreamers who dared to ask: what if every devotee could access divine grace from anywhere in the world?

Amit Shankar

Amit Shankar

Founder

He has over 25 years of experience in brand development at prominent global advertising agencies, working with Fortune 500 brands. After decades of building brands for others, he is now creating a platform that connects 1.2 billion Hindus worldwide to their cultural roots, rituals, and identity.

Anita Ajwani

Anita Ajwani

CEO & Co-founder

With over two decades of experience across hospitality, branding, and experiential strategy, she mentors and consults emerging and established brands to help them discover their authentic voice and build with soul, not just scale. Honoured as Woman Entrepreneur of the Year 2024, she is a serial entrepreneur.

Avnish Dhoundiyal

Avnish Dhoundiyal

Content Head

A traveller and photographer, he dabbles in both worlds, the real and AI, bringing content that is engaging, cutting-edge, and contextual.His strength lies in his roots, devotion and desire to create a platform that unifies Sanatanis worldwide.

Rahul Kaul

Rahul Kaul

Head- Marketing & Alliances

A marketer and creative entrepreneur with more than a decade in advertising, Rahul Kaul brings together strategic brand thinking, artistic expression, and a deep connection to India's spiritual heritage.A Kashmiri Pandit, a Shaivism believer, and a passionate painter, he is driven by the belief that culture, creativity, and timeless wisdom can inspire meaningful change.

Sachin Agarwal

Sachin Agarwal

Product Head

Sachin Agarwal, a hotel management graduate of Johnson & Wales University (USA), built his career with globally recognized hospitality brands — Radisson, Marriott, Caesars Casino (Lake Tahoe), and Captain Cook Cruises Australia — across the U.S., U.K., and Australia. He specializes in product development, logistics management, operational efficiency, and manpower training, with a consistent record of delivering measurable business results.

Begin Your Journey

Experience the Divine, From Anywhere

Book a pooja today and let our verified pandits guide you through a sacred, authentic ritual experience.